Personas for Graphic Designers – FOWD Workshop

Kath  Moonan

[This is part of the workshop Don’t make me struggle – Using IA and graphic design to enhace accessibility]

Inlcusive deisgn toolkit – great website.

what is a persona?

AN IMAGINARY person based on real data

a tool for understanding the wants needs and limitations of our users

a vehicle to help prioritize featuresa and maintain focus on target users

why personas work

brings the user to life

non-technical and can appeal to al stakeholders (they wont understand wcag guides, but will with personas)

help create a focus on specific goals

successful personas

developed based on real data

  • secondary research – domain research – i.e. statistics, medical info, advocacy groups
  • primary research – user interviews (learn much as more of dyslexia and others, as you can)

teams should be introduced to personas via workshops and consultation so they become an active component in the design process.

how many personas?

generally no more than 7

too many personas you lose the benefits of personas

for accessibility

primary personas we are using today

its not my fult – adhd

my generation deep it quite – dyslexia

personas in the design process

include in the project initiation, design brief an din evaluation

use to evaluate strengths and weaknesses of design solutions from each personas perspective (5 years deigner before access consultant. lot of effort on different solutions… the best is to design from the personas evaluation)

encourages everyone to think carefully about end users (like having the end user in the room with you while you’re designing)

  • specifically end users with diverse needs

use to explain / justify design design decisions to stakeholders

use in conjunction with information about impairment group

user personas in role-playing

imaginary user testing!

instead of deisgning with scalable text to the WCAG guidelines consider how Sayeda (the user) would use the design solution!

think about the whole person instead of the disability / accesibility requirement

  • emotive responses
  • psychological and practical impatct of impairment
  • other motivations

personas are to designers what wcag are to developers!

-much more exciting!



what are the benefits?

we’re not just designing for blind people /screen readers, there are hundreds of people with other disabilitys

how to interpretate the results, when do you see sth significant or is a particular thing of the tester.

don’t care about ‘other people says, other people do’, just concentrate about the user is doing, or if he is saying ‘is great and easy’ because maby is struggling with a task 10 minutes

stick to the objectifs of the tasks, not on a long list of details, so you can remember what you want to prove

try to be as methodical as you can

keep your objetcts in mind, and who are you going to persuade, what are they going to listen (money, code…)

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