Germinal es un producto de toda la vida, cuya imagen era más de algo clásico que utilizaban nuestras madres o abuelas. El objetivo de digitalizar esta marca es cambiar esta idea en su público objetivo, además de ampliar el rango de edad. Paula Barrutia nos cuenta cómo en 101.es han desarrollado la estrategia de comunicación …
Hoy estoy con @carloswes en el Congreso PracticaRed.es en Zaragoza. En esta entrada tenéis los enlaces a los posts de algunas de las ponencias, con las notas tomadas y publicadas al vuelo, así que no seáis duros con la redacción 🙂 Caso práctico de Germinal, la estrategia de marketing online de esta marca de productos …
Una vez más, ha merecido la pena asistir al Future Of Web Design de Londres.
El 80% de las charlas han estado bastante bien. Aquí tienes un listado con los apuntes de las charlas y los workshops, publicados en este blog (sí, en inglés :-S).
También tienes todas las grabaciones de las charlas en mp3, algunos vídeos y presentaciones en la página de Carsonified.
¡Que lo disfrutes!
This workshop will give you practical tips for helping a project smoothly transition from the design to the development phase.
What you’ll learn:
Despite fancy tricks with DHTML available, by 1998 it became clear that Web designers and developers were hitting the limitations and differences between various Web browsers. Out of this frustration emerged the Web Standards Movement. In this compelling keynote, well-known standards advocate Molly E. Holzschlag will provide a bit of history on the movement, how …
Sanky will be taking a cathartic look at the good bad and the ugly of his career and shedding some light on why (amongst others) sleeping, cupboards, buses, not watching tv and £99 change your life.
Simon Sankarayya AllofUs
Folkert will take elements from his own work and experience to discuss an array of subjects including: graphic design, interaction design, interfaces, typography, the Internet, virtual communities, participatory knowledge creation, SpaceCollective, GOOD and Superfamous Studios.
Folkert Gorter Superfamous Studios
Web designers and agencies of all sizes almost universally promote themselves as agreeable team players in a collaborative partnership. But what happens when you throw that practice out the window and adopt a process that isn’t a collaborative creation, a model where you don’t give the client choices, and a project management style where you …
Mike Kus Carsonified As long as he discover web design, something stroke him about the conversations on the web, and design stuff: CSS, code… How wide the site should be… he was not interested on those things. There’s an analogy with that: going to a wedding and plastic glasses for kids and cristal ones for …
Robin Christopherson, Head of Accessibility at AbilityNet and himself blind, will illustrate the key points in designing Web2.0 sites for the broadest audience possible – with a range of practical illustrations of sites that show good and bad practice, and access technologies such as screen reading, magnification and voice recognition software. Robin Christopherson AbilityNet Layout …
This talk revolves around typography’s close ties to language, and how typography could evolve on the web in years to come Mark Boulton markboultondesign What is typography on the web? Lots of designers get frustrated when thinking about typography on the web. Type as language Typo has one plain duty before it and that is …
Many web designers find themselves frustrated with the overreaching demands of clients as technology improves. But the question is: are they being unrealistic, or are you unprepared? The answer lies in the middle; the «new web» requires you to go beyond pushing pixels and lead your client to the promised land.
Brett Welch GoodBarry